Gavin Willis Art Direction



			NFU Student Campaign... Gavin Willis Art Direction were recently appointed by the NFU (National Farmers Union) to produce a new student identity and logo, leaflet and pull-up graphics panels. The objective of the campaign was to introduce NFU Student, a direct link to the largest agricultural organisation in the UK. The initial requirement was to develop an independent identity for Students. Gavin Willis Art Direction supplied a variety of initial options and then developed the final chosen logo which had to have synergy with the NFU master logo but appeal to the student market.

	The next stage was to write the copy and design a vibrant, contemporary leaflet aimed at attracting the future of British farming to take up FREE membership and introduce all the benefits. Gavin Willis Art Direction always strive to exceed expectations and several years expertise of working in the agricultural sector helped to create a leaflet that the NFU were delighted with. Other elements of the campaign were a selection of pull-up banners that echoed the design from the main leaflet. The project was well received by both our new clients at the NFU and the target audience. View more of our work here or view our previous E-News here

	Josie Twinning, Marketing Manager of the NFU quoted... "The team at Gavin Willis Art Direction have been a pleasure to work with. They immediately understood our brief which was a major factor in us progressing with NFU Student. They adapted their approach so that we could meet our objective to create an effective new logo and leaflet in an extremely short amount of time, which they achieved with great success. The feedback from both the business and our members has been incredibly complimentary."
	What do we provide? In three words, Double Concentrated Talent. Gavin Willis Art Direction is a creative marketing agency offering expert design knowledge. With a successful and expanding creative team, work covers online and offline campaigns. Design - concept development, design/advertising consultancy, brochures, leaflets, catalogues, corporate ID and logos, packaging, point of sale, illustration, photography, animation. Websites - web design and build, e-marketing, viral marketing, search engine marketing, online advertising, banners. Exhibitions - stand design, installation. Words - ad concepts, direct mail, press releases, radio advertisements, articles, translation. Project management - printing, media buying, media planning. To find out more about how we could help you: Call Siobhan on 01604 638200 or click here to email Click here to view campaign work for some of our other clients

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